The true secret for a successful business

Have there been times when you have thought – if only someone would tell me what the real secrets are to making a successful business – I know I could totally do it!

Well do you want to know what sets the uber-successful apart from the wannabe entrepreneurs?

It’s not money or brilliant ideas or tech expertise or knowing the right people or even being with the ‘cool crowd’.

All on that list may contribute to success in some way, but they’re NOT a requirement for success. The only true ‘must have’ for success is the right attitude. Without the proper mindset, you’ll constantly be battling your own brain, and that’s simply too exhausting. You will end up:

allowing yourself to believe your ideas are not good enough
remaining convinced that you aren’t smart enough
being persuaded that someone else does it better (whatever ‘it’ is)

I was working with a client recently who was in that zone. She had lost faith in her own ideas and her own ability.

We sat in front of the computer and I said, give me an example of something you want to create. She told me one of her download ideas – we Googled it.

Up came hundreds of versions of her download idea. Some were free and others were priced from $4 right up to $120. It didn’t matter what version we looked at they were all basically similar. However, there were no two absolutely alike. Yes they functioned the same way, but they all looked and presented differently. We could see that those selling for $120 were appealing to a specific market and were clearly receiving lots of love from the reviews and reshares. I guarantee the freebies and all the others in between were also having success. Why is that? It is simply because it was a product that people wanted. If you provide a product or service that solves a problem for someone you are always going to win, regardless of any perceived market saturation.

So we worked together on a strategy to make her own her idea. She is now well on her way to launching. It’s always about your mindset. Unless it changes, before you know it, you’ll have talked yourself right out of launching your new program, asking for a collaboration or writing your book. In no time at all, dreams will be relegated back to the ‘if only’ spot in your mind, because you don’t have the confidence to make it happen.

A simple mindset change can make all the difference.

Here are three considerations you need to place on repeat in your mind:

My focus in on abundance

Fear does not drive my decisions. Too many would-be entrepreneurs operate with a scarcity mindset rather than approaching business from a place of abundance. Instead of telling yourself that you can’t afford to hire a virtual assistant or work with a strategist, try reframing your thoughts.

Rather than thinking, “I can’t afford to attend that event,” ask yourself, “How can I earn the money to invest in this trip?”

Rather than saying, “I have to do everything myself because I can’t afford to hire a VA,” remind yourself that your hourly rate potential is much more than you’d pay a virtual assistant. Then fill those hours you’re saving by outsourcing with money-making tasks of your own.

By reformatting your thoughts, you’ll turn that negative money talk into positive solutions that will help you grow.

My default is gratitude

While it might seem like nothing is going right and you are questioning whether you should have even started down this path; the best thing you can do is look for some gratitude. Regardless of whether it is a season of success or a season lacking success, there are always opportunities to have an attitude of gratitude.

What can you glean out of a difficult situation?

– Staff leaving – the opportunity to hire new people can bring fresh ideas

– Sales not going the way you had expected – the opportunity to rework your strategy and improve upon it with a deeper understanding of what didn’t work and why

– Tech not working – the opportunity to step out of your comfort zone and do something different -learn a new skill and stretch your abilities

Every day brings a new opportunity and new possibilities. Are your profit and loss numbers going in the wrong direction? Tomorrow is another day. Choose an attitude of gratitude.

Your destiny is determined by the choices you make. Choose now. Choose well.

– Tony Robbins

My resilience is transforming

The definition of resilience is the ability to resist, absorb, recover and adapt successfully to adversity or a change in conditions. That in itself is a recipe for a successful business. The ability to adapt and change is the pure definition of success, not just in business but also in all walks of one’s life. Build your resilience and see the transformation of your mindset, as well as your business.